Gaining Customer Loyalty
Gaining customer loyalty is an important part of any marketing programme. There is always plenty of competition out there, so if you pay attention to keeping your customers as well as gaining new ones, it will help you stay ahead of the pack. And it doesn't take a great deal of effort to get your present customers to refer their friends. One plumber increased his business by sending customers a bunch of flowers and $50 when they referred a friend. Who wouldn't refer a friend for that?
A rewards programme need not cost the earth. It could be as simple as doing an extra service for the customer for no extra charge. This can work particularly well if you have an apprentice on the job to keep busy. Other rewards can simply be a free latte or a discount on the next job or a free inspection if that is appropriate for your business.
One thing's for sure, keeping your customers loyal is a great way to stay in business. And finding out what motivates them - what they need most - and then giving it to them is a great way to keep them loyal. How do you find out? Ask them. There is always plenty of competition out there, so if you pay attention to keeping your customers as well as gaining new ones, it will help you stay ahead of the pack. And it doesn't take a great deal of effort to get your present customers to refer their friends. One plumber increased his business by sending customers a bunch of flowers and $50 when they referred a friend. Who wouldn't refer a friend for that? It could be as simple as doing an extra service for the customer for no extra charge. This can work particularly well if you have an apprentice on the job to keep busy
For articles on small business marketing and small business directory view more online at http://www.smallbusinesshq.com.au/resource-centre/starting-a-business.htm
Article Source: ArticlesBase.com - Gaining Customer Loyalty